Momentarily visible, collage for The Big Issue, 2011
From time to time, Gracia and I are asked by students if we would mind answering a couple of questions. Recently, visual communication design student, Chloe, asked us the following, and this is our reply.
How did you get to where you are now? Did you undertake any specialist training or take specific courses?
Practice and perseverance, obvious though that sounds. Working at what you love everyday and sticking to working at what you love everyday is the only way. There are no shortcuts, just plenty of risks to take, hard work, and long hours. You need to have a thick skin in order to keep going in the face of rejection, setbacks, perceived time constraints, disinterest, and financial hiccups. And you need to have a thin skin, too, in order to see and feel and then be able to pour said emotion into your work. A balance between this rawness and pluck in the face of adversity is a tricky balance.
We both studied at RMIT (Bachelor of Arts in Fine Arts, majoring in Painting, 1994-97), and a short intensive bookbinding course at a specialist school in Ascona, Switzerland (in 2002). Along the way, we have also been able to work with printers, such as Bernie Rackham at Redwood Prints, and this has proven invaluable too.
Time on His Hands, collage for The World of Interiors, 2012
How do you choose clients/briefs? What kind of relationship do you build with your clients?
Most of our design work has been working for other artists designing catalogues for their exhibitions or building websites and/or blogs. These are jobs we pick up largely through word-of-mouth, and we enjoy making the focus of the design the person’s artwork. We also work for RMIT School of Art Gallery and Project Space/Spare Room. In addition to this, we have created artworks for The Big Issue and The World of Interiors. In both cases, these publications have approached us to see if we would be open to and available for a commission. In both cases our response has always been to cartwheel about the room and type back a speedy: YES! Thank-you!
Do you undertake any research about the client of the brief?
Working for other artists they naturally have a clear idea of what they want from a catalogue or what they want their new site to communicate. It is a matter of listening to what they want and translating it directly, to the best of our ability. We fell into this type of design work through working on our own catalogues for various exhibitions over the years.
The same, too, applies to websites and blogs built. We taught ourselves how to do both because there was no other way. Resourcefulness always goes a long way! We built our website in 2002 using Dreamweaver and a series of nested tables. Over the years, we have redesigned it and added to it, ensuring it was a correct archive of that which we’d made. Its current appearance is new as of this year. Built on an online platform, it is home to all our projects from artists’ books and zines to exhibitions and related projects. There would have been no other way for us to have a website had we not built it ourselves. We took a one hour tutorial through Mac Advice to understand what a site was, purchased the then-required software and plunged in from there. The same, too, applies to printed work undertaken in the days when SyQuests were high tech.
In regards to artworks commissioned by The World of Interiors and The Big Issue, our imagery is to illustrate something very specific and so, here, we undertake a fair amount of research in order to hit the spot. Nothing comes without practice. Even if something seems to come from rough instinct, there is usually a fair amount of research and crafting that has taken place behind-the-scenes or in the subconscious.
And the crow fared well, collage for The Big Issue, 2012
How do you go about brainstorming ideas for briefs and where do you get your inspiration from?
Everything can serve as inspiration. Colours seen in film (think: the beauty of the limited palette of an Aki Kaurismäki film with its saturated blues and greens with accents of red and yellow), in nature, on the scarf of the person who passes you on the street. Ideas could come from dance, from music, from a line of text read, from a splinter of a conversation overheard. Ideas can woo from the sidelines whilst you wash the dishes, or in the haze of morning before you are fully awake. Where you get your inspiration from can be anywhere. It can be direct or indirect. Given that where you find it can be so varied, it is what you then do with the idea that interests us. The act of seizing upon an idea and trying to execute it is our interest. Iris Murdoch spoke of every novel being the wreck of a perfect idea, and this is something that governs us as we work.
Is there anyone you look to for help or inspiration, like a mentor? If so, how do they aide you in your design process?
In terms of the ‘design’ of our artists’ books, we follow our hearts, our gut, our mind. It is all very bodily. We listen to our own instincts and the work is the main focus, not whether it will be ‘well received’. What happens to the work afterwards — will it be purchased or collected — this comes after the process of making. If you let those concerns sit on your shoulder at the time of making, the arm would not be able to move freely. The same applies to the written responses for Fjord Review about dance performances seen. If you let the worries of ‘what will I write?’ intrude during the performance you would ‘see’ nothing. You need to try to push those doubts and fears aside as you work. Then, when it comes to polishing the piece, you let them back in.
With catalogue designs for other people, this is not the case and one needs a cool head. With collages such as those for The World of Interiors, one looks for interesting or subtle ways to add in, for example, a ziggurat of clay balls as per the author’s request.
Dear Dad, artwork, design and bookbinding for Australian Poetry, 2010–11
What general constraints do you encounter when working on a brief?
Not being full time designers, design is but one of the pies we have a finger in. Thus far, we approach design as outsiders. We are not interested in current trends, we just try to make the work the focus, be it someone’s beautiful abstract paintings or series of recent delicate works on paper. When we design for others, we just want the person who we are working for to be pleased with the outcome, for the result to be what they were after. When creating for publications, perhaps the hardest part for us is finding a balance between making too literal a translation (of the material we’ve been provided with) and too abstract a response. It needs to both convey the material we are ‘drawing’ and still be ‘us’, our response to the material. A dance in which you have to make up your own choreography.
Other examples of this curious dance include Dear Dad, for Australian Poetry, in which our work needed to convey the theme but not be too obvious.
The arrival, collage for Visible Ink, 2011
What kinds of techniques/processes do you use for the final product?
Everything! Anything! As long as it takes! (But always meet a deadline.)
What are your favourite techniques/processes to use? Where did you find out about them/learn them from?
All. Happy working digitally or with brush, pencil, pair of scissors…
How do you motivate yourself to carry out tasks you don’t particularly enjoy?
In anything you do there is always a part of the process less enjoyable; you just need to alter your approach to it or way of thinking about it. Perhaps what drives us is also a sense that one day it may all disappear. This makes us hungry to seize every moment/chance/opportunity.
How do you evaluate the success of the final design?
In regards to our artwork, we always see things we want to do next time and are thinking about how to make that come about. In regards to design work for other people, if they are happy that is a good feeling, a success. What else would the point be if they were not happy? Seeing our work in print is a beautiful feeling; we feel very fortunate.
For Natalie, and now for Chloe too.
Thanks, G & L